"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers' attention in a more meaningful way," says David Kavanagh, Chief Marketing Officer at Jebbit.
In this episode of The Content Cocktail Hour, we're joined by the Chief Marketing Officer at Jebbit, David Kavanagh, to share why companies should embrace their weirdness and try different branding strategies. David also explores the challenges marketers face today, from technological advancements to shrinking budgets, and how to cut through the noise to create genuine connections with customers. Listen in as David emphasizes the importance of foundational work, improving marketing operations, and refreshing your brand to stand out. So, grab your favorite drink, and let's get down to business.