Through the revenue crystal ball: Big bets for 2024 and beyond
Associated with
Morgan J Ingram Morgan J Ingram
Emőke Csoma Emőke Csoma
Hannah Ajikawo Hannah Ajikawo
8 min read
Through the revenue crystal ball: Big bets for 2024 and beyond

Scrying is an ancient divination practice used for centuries to gain insights into the future and glimpse the past. As we scry into the not-too-distant future, we see a world where change is the only constant. That's why we've polished our revenue crystal ball to reveal some pathways to success in the ever-so-dynamic landscape of B2B sales.
We've gathered wisdom from three industry thought leaders to glimpse what 2024 holds for revenue teams. While we're not predicting scenarios similar to Blade Runner's android-run sales floors or envisioning a Minority Report-style foresight determining customer needs, we got a sneak peek into more subtle yet transformative shifts.

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