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Posted Apr 15, 2024
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7 min read
HP Inc. improves efficiencies by leveraging Skai's keyword management tools
Over time, the HP Inc. team found that ad spend was able to be reallocated towards keywords that were more strategic for the brand resulting in a +16% increase in ROAS. In 2023, HP Inc. experienced results that not only improved campaign performance metrics on Amazon but also progressed workflow efficiencies for the team.
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