Sales teams are under constant time pressure to find
and close new deals for the financial benefit of their
organizations. Sales leaders struggle with inefficient
sales contract cycles that can impact the ROI of sales
teams in two key ways: by increasing the time and
labor costs of each contract and by limiting the
number of sales they can close during any given
period. Some deals that linger too long in a sales
pipeline also suffer because, as the saying goes, time
kills all deals.
DocuSign provides a contract lifecycle management
(CLM) solution that can speed the generation,
approval, and closing of sales contracts. DocuSign
CLM provides for the automation and orchestration of
previously manual tasks for sales-contract-related
workflows. With DocuSign CLM, organizations can
proactively track and manage contracts, reducing
turnaround times. Importantly, DocuSign CLM is fully
integrated with Salesforce, allowing customers to
automate the two-way communication of data from
Salesforce directly to documents and further reducing
sales contract cycle times.

To better understand the benefits, costs, and risks
associated with DocuSign CLM, DocuSign
commissioned Forrester Consulting to interview
decision-makers from five organizations with
experience using the solution and conduct a Total
Economic Impact™ (TEI) study.
This abstract will focus on the use of DocuSign CLM
by sales teams and its value to organizations.