Associated with
Frank Shuster
Posted Jun 20, 2018
•
4 min read
The Truth About Email: Using it to Drive Experiences First & Conversions Second
Email is the most valuable and effective digital channel with a ROI of $44 for every $1 spent (Campaign Monitor), with a median return of about 122%. Email is also 40x more likely to spur the acquisition of a new customer than social media (McKinsey). Ironically, when it comes to retaining and acquiring customers with ... Continued
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