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To see answers this episode's burning question: "Surveys: Renaissance or Revolution?" - Jump ahead to the 15-minute mark.

As organizations strive to increase customer relevance amid privacy and data challenges, capturing consumer preference data is increasingly top-of-mind for marketers. But what about the methodology behind capturing that kind of data?

Sure, traditional surveys are one way to get direct consumer feedback. But as Anubhav Mehrotra: Head of Analytics & Measurement at Live Nation summarized to Jebbit CMO: Pam Erlichman, traditional surveys need to be supplemented with more engaging experiences that capture bite-sized information to show lifts, incrementality, and the change in mindset that a consumer may have at any point in their journey.

In our first episode of Cocktails & Conversation, you'll hear Anubhav and Pam talk about:
- What they're drinking (naturally)
- What they've been up to throughout the Pandemic
- And most importantly, Anubhav & Pam's take on the topic du jour: Surveys: - Renaissance or Revolution?