It's 2021. And consumers are becoming increasingly savvy to sales tactics. They are craving experiences, connections, and a meaningful relationship with the brands that they buy from.

Solely focusing on the end sale is not the best way for brands to achieve this. Instead, brands need to expand their thinking and aim to engage consumers in other ways.

Fortunately, email is one of the most flexible marketing channels available for brands. And there are lots of ways of creating email campaigns that aren't just about selling. Here are 5 of our favourites: