Posted Jan 7, 2021
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4 min read
Driving Performance with Methodology and Technology: The Integrate Story
According to a Challenger study, the buyers' opinion of sales experience capability is down 40%. Reps aren't just selling to one buyer; they're selling to a broader decision-making unit, including the prospect's CFO. The way sellers translate and quantify the value of their products and services and package it to the CFO is becoming more [...]
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