Event planning is no longer only about logistics. There's a true art to designing masterful events that engage, serve, and even fundamentally change your audience members, for the better. One way to make a powerful impact with your events is through weaving in brand storytelling. Read on to discover what brand storytelling is, why you should use it, and how to begin implementing it into your event strategy. Then, discover the important elements of brand storytelling and what to keep in mind as you're planning, keeping authenticity and universal human truths top of mind.