Funnel Lab Fridays: Building Outbound Motions Brick by Brick
Associated with
Eric Westerkamp Eric Westerkamp
Doug Bell Doug Bell
Jordan Crawford Jordan Crawford
Posted Feb 3, 2025 8 min read
Funnel Lab Fridays: Building Outbound Motions Brick by Brick

In this episode of Funnel Lab Fridays, we're exploring the critical differences between traditional outbound tactics and data-driven strategies that leverage customer insights, intent signals, and AI tools.