Why Diversity in Marketing Matters: Benefits and Challenges
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Posted Sep 19, 2023 3 min read
Why Diversity in Marketing Matters: Benefits and Challenges

The growing emphasis on diversity in society extends to the marketing field as well with consumers choosing to support businesses that represent a diverse range of cultures, ethnicities, and identities. As an aspect of business strategy, incorporating diversity in marketing strategies draws a wider audience and promotes brand loyalty.

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