When it's done well, competitor analysis is a goldmine for your digital marketing strategy.

The reality is that competitors change in every realm you look in, which means you need to split your competitive research up to get a real idea of who's competing with you and where.

You've got the content realm, where you want competitive content analysis, then you've got paid advertising, where you want competitive PPC analysis... You get the jist.

But today, we're looking at how to analyze your competitors' digital marketing efforts as a whole, and how to action those insights to optimize your own strategy.