Representing your business at a trade show is a significant expenditure, but it is also an opportunity to acquire additional awareness, build professional connections, and exhibit your brand. Naturally, there is no foolproof recipe for a successful trade show. However, when you plan in advance, you position yourself for success and are guaranteed wonderful outcomes.

Our guest for this episode is Jim Cermak, a professional trade show trainer and consultant. Jim is also the host of the Trade Show University podcast, where he and expert guests give listeners tips, strategies, and expertise to get their Ph.D. in ROI. He understands that the investment of money, time and resources are huge and the need to make these shows work!

In this episode, we will cover the following:

Tips to attract people to your booth
How to make your booth stand out
Strategies for a successful trade show