Google Ads Negative Keywords: How to Target Your Most Interested Audience
Associated with
Jessica Bonacci Jessica Bonacci
John Mullins John Mullins
Posted Aug 2, 2021 8 min read
Google Ads Negative Keywords: How to Target Your Most Interested Audience

Sometimes, being negative is okay, especially when it comes to your Google Ads campaigns. I'm talking about negative keywords. These words or phrases can help you see better results with your ad campaigns and put more of your investment towards people who actually want to spend money with your business.

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