Associated with
Sucharita Kodali
Madeline Cyr
Posted Mar 15, 2021
•
6 min read
Brand Go-To-Market Series: The CPG Category Is Taking Big Steps Toward E-Commerce DTC Sales
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites. The latest update to our Digital Go-To-Market Review series [...]
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