How Birchbox Boosted In‑App Sales By More Than 211%
Posted Dec 15, 2017 4 min read
How Birchbox Boosted In‑App Sales By More Than 211%

Digital retailer Birchbox has taken on a unique challenge: to make beauty shopping easy and fun for women who aren't passionate about beauty. To reach these underserved consumers and change their experience in the category, the retailer relies on a marketing strategy that makes beauty relatable and approachable - putting beauty in the context of their lives, versus assuming beauty is their life.

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