Posted Aug 21, 2020
•
15 min read
Full Circle University SEO Series: Click-to-Close Analytics for Digital Marketing
The data you receive from your martech stack tells you important things about your marketing activities, but it doesn't relate to sales right out of the box. Using Google Ads, you can engage customers to complete a form, which creates a lead. But engagement isn't revenue, and a lead isn't a sale.
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