It's crunch time-your Giving Tuesday strategy is set and ready to deploy, and now you're in the final stretch with big goals to hit by 11:59 pm on December 31st. The time will fly, but there are still many text messaging strategies you can utilize to make the most of your end of year fundraising initiatives.

In 2022, Giving Tuesday revenue declined by 13%, and email revenue specifically declined by 18%. While we don't know if this drastic decline will continue, it's important to not put all your eggs in just a few baskets. An effective EOY mobile fundraising strategy should span before Giving Tuesday, and continue through to December 31st, leaving some opportunity to adjust your approach as your organization measures progress towards your fundraising targets.

With December 31st fast approaching, here are some helpful text messaging tips, tricks, and strategies to help you make the most of crunch time and to crush your gifting goals.