While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still the most effective tool for wooing customers and growing your business. And the data backs it up: Email has ranked highest in terms of ROI compared to other marketing strategies, and 78% of consumers rank email as the most preferred communication platform."
But email marketing is only as good as the tactics behind it. Here are five ways you can optimize email marketing for small business owners by heeding for maximum return.
1. ABG: Always be growing (your email list)
2. Work every angle
3. Test and assess your campaigns
4. Provide value, not just sales pitches
5. Send your emails at the most opportune time and frequency