Even if you sell the highest quality products in your online store and the prices are competitive, you still need to use different promotions to market your store. The most common way to engage customers and boost sales is to use discount campaigns. A discount is also a good reason to communicate with your customers by sending newsletters and emails with coupon codes. In a nopCommerce store, you can carry out as many different discount campaigns as you need at the same time, creating unique coupon codes for all of them. Thereby, your customers can use an unlimited number of discounts applicable to chosen products.