Why Customer Success Should Own Customer Marketing | Gainsight
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Will Robins Will Robins
Posted Apr 21, 2017 12 min read
Why Customer Success Should Own Customer Marketing | Gainsight

A well-functioning Customer Marketing function can be a fountain of value. The duty most frequently owned by Customer Marketing is coordinating sales reference calls. Many teams also own case studies, but this is often a tug-o-war with Marketing.

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