They aren't the nerdy spoiled teenagers who couldn't be dragged away from their computer games anymore. Millennials have grown up to be responsible adults filling positions of decision-makers and innovators.

If, like me, you belong to this generation, some of what you'll read here may seem trivial. Don't get sniffy about it. But what appears evident from the inside can look quite different from another angle. An analytical view of actual website traffic data reveals eye-opening truths.

This article aims to widen your perspective. We'll show you how to adopt a data-driven approach to better understand the millennial generation.

Our hands-on guide helps you overcome the challenges Generation Y consumer behavior presents to digital researchers and marketers.