After a company records its first podcast episode, I often get asked, "What did you think?"And I used to stumble through some feedback. I picked a few things that stood out to me when listening to or watching the episode. But after a period of time, I realized I wasn't helping customers that much. It's not that the points I identified weren't helpful. It's that the entire feedback loop wasn't constructive. I realized the feedback process had to be more actionable. And I realized there had to be a way to incorporate feedback so your company's podcast improves.