How long should your webinars be, and how do you choose the best topics? In this episode of Goldcast Insider, experts from Uber and Iron Horse break down the ideal webinar length based on audience attention spans, engagement data, and business goals. Plus, we explore strategies for picking webinar topics that truly resonate with your audience.
Key takeaways:
• Why 30-minute webinars are becoming the preferred format
• How audience attention spans impact webinar success
• The importance of balancing company messaging with audience needs
• How to source webinar topics from audience feedback, surveys, and industry trends
"The Ideal Length and Topics for Webinars with Uber and Iron Horse | Goldcast"
Pro Tip: Shorter webinars often drive higher engagement, but choosing the right format depends on your business goals and audience preferences.
Comment below: What webinar length works best for your audience?
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