CMO Convo | Story Masters 4: Emotional connections in brand stories | Gastón Tourn
Associated with
Will Whitham Will Whitham
Gaston Tourn Gaston Tourn
Posted Jan 11, 2023 2 min read
CMO Convo | Story Masters 4: Emotional connections in brand stories | Gastón Tourn

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so.