Posted Jul 15, 2024
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7 min read
The Squishiness of Content to Pipeline Reporting | Part 1: The ROI of Story
We are at a strange crossroads in the world of content marketing and SEO. Google is changing in ways that will undoubtedly have repercussions for anyone in publishing (and really anyone who does business online). At the same time, AI is making it easier to create content, which, good or lazy, is flooding the internet.
Things are changing fast, and no one is really sure what the future will hold. So, I sat down with Content experts David Ebner and Jonathan Gandolf.
David is the President of Content Workshop, and Jonathan Gandolf is the co-founder and CEO of The Juice.
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