Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
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Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience's attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands are developing new ways to integrate advertising...

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