Nonprofit organizations have consistently embraced technology and innovation to amplify their impact. In today's digital age, MMS texts (texts with movies, GIFs, audio, images, or emojis) have emerged as a significant tool in the fundraiser's toolbox. To provide insights into crafting the perfect text campaign, we studied the data from 100 MMS texts with the highest ROI between December '22 and June '23. And what we learned: the capacity of MMS text messages to evoke emotion and spark action is unprecedented, and we have the data to prove it. Read on to find out more.