Why Customer Marketing Is a Lonely Profession-and Why It Doesn't Have to Be
Associated with
Dan Kalmar Dan Kalmar
Why Customer Marketing Is a Lonely Profession-and Why It Doesn't Have to Be

Customer marketing can be a lonely job. That's bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams.