While the new page feature seems to have obvious benefits for Facebook in its management of distinguishing official from unofficial pages, the most important thing to note is Facebook's attempt to introduce new features based on the recognition of its users' needs. In a nutshell, Facebook paid attention to its users' activity and saw an opportunity to fulfill a need. Facebook's new addition was also another step toward building community and promoting interaction.I think there are two major things we, as marketers, can learn from this: