Sales & Marketing teams know that targeting customers with incomplete and siloed data is a complex process. Having a single, comprehensive view of your customer data in one place makes it significantly easier to effectively target the right people at the right time with personalized campaigns. Unfortunately, creating active, unified and accurate buyers profiles by hand is extremely cumbersome and error-prone. To overcome these difficulties, companies are beginning to automate the process by implementing Customer Data Platforms (CDPs), which empower sales & marketing teams to seamlessly blend all of their siloed customer data into a single source of truth – developing buyer profiles for people, companies (and even divisions with hierarchies) and accounts. Even better, with certain CDP solutions, those unified profiles are automatically updated in real-time as source data changes and new data is ingested. Read on.