. In today's episode of the podcast, I'm sharing a recent talk I gave to business leaders and some tips and insights on how to market their brands in 2024. I talk about brand and sales-building strategies, particularly when it comes to garnering consumer engagement. Consumer attention is the key to so much of effective marketing, and I share some ways to capture that in the digital landscape. We also dive into the impact of tech on marketing and how to properly leverage platforms to get the most out of their audiences!