Any new player coming into an established market needs to take a close look at the strategies the incumbents have employed to stake their claim. This is true whether you're a start-up business looking for ways to establish your brand, but it's also true even if you're a Kardashian. This month Kourtney Kardashian launched a brand new lifestyle and wellness site called Poosh, Kourtney's nickname for her six-year-old daughter.

So far, Poosh exists mostly as an influencer blog generating income mainly through referrals with a small amount of network advertising. Most of the undated articles include a whole bunch of affiliate links for the listed products. The affiliate links seem to be connecting to the fashion and lifestyle monetization giant rewardStyle.

The obvious model for Poosh is Gwyneth Paltrow's brand, Goop, which began as an email newsletter, developed into a lifestyle site, and is now an eCommerce powerhouse with a recent valuation of $250M.

using Similarweb's Marketing Solution, companies like Poosh gain the ability to analyze and explore the brands that inspired them and against which they want to be measured. In this post, we will take a look at one of those companies, goop.com, for some insights into celebrity-powered lifestyle and commerce brands.