Social media managers should know how to ensure the smooth operation of their team. A combination of creative thinking and analytical skills is in demand for it. Creative thinking is necessary for producing captivating concepts, finding new ways of promotion, emphasizing the company's or blogger's profile on social media, and making it an outstanding one among the competitors. Together with that, a social media manager should be able to analyze the results, calculate the subscription value of new accounts, read the target tables, plan and set tasks, and draw excel tables and content plans.