Associated with
Gen Furukawa
17 min read
How to Crush It in Marketing Without Decades of Experience
Marketing today is deeply intertwined with technology. From analytics dashboards to martech stacks, technical literacy seems required for success.
Yet, in the video below, renowned influencer marketing expert Kristen Wiley proves traditional coding skills are not prerequisites for marketing prowess. In this post, we are going to analyze Wiley's insightful interview on leveraging influencers and building an audience without a technical background.
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