This piece explores the often overlooked impact of email click bots on email marketing metrics. It distinguishes between spam bots and click bots, emphasizing the latter's role in security measures. Email security gateways, which use click bots to scan for threats, are discussed, highlighting their potential to skew click data. The article advises interpreting click data cautiously, suggesting strategies like focusing on unique click rates and cross-referencing with website analytics. It underscores the importance of understanding and addressing bot activity in email marketing analysis.