How Closed-Loop Marketing Works
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9 min read
How Closed-Loop Marketing Works

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. "Closing the loop" just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources.But how exactly does closed-loop marketing work, and what tools to you need to implement it? Let's find out!

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