In today's modern workplace, employees are increasingly reliant on digital communication to collaborate. Implementing social technology can substantially increase productivity. In fact, according to one report, using social technologies can increase the productivity of knowledge workers by 20% to 25%. Instant communication can spur more efficient, productive work as a result of data sharing, leading to a reduction of errors and downtime. The same report highlights that the average worker spends an estimated 28% of the work week managing email and nearly 20% looking for internal information or tracking down colleagues to help with specific tasks. According to Oracle CEO Mark Hurd, "siloed information breeds inconsistency."

Oracle's social capabilities are built into individual applications (e.g. Financials and Procurement). For example, project team members using Project Management in Oracle ERP Cloud can collaborate on tasks, track status of deliverables, exchange documents, and share data. This empowers team members through alignment and easy access to key information. It can also help keep projects completed on time across global teams by allowing various participants to discuss work in real-time. The system allows for improved communication with team members by simply adding them as followers. The streamlined approach requires minimal administration effort since access to work-based collaboration honors the security of the project.