Associated with
David F. Carr
Twitter Ad Buying Traffic Down 21.7% as News of 59% Revenue Loss Leaks
Traffic to Twitter's ad sales portal has been declining for months, according to Similarweb data, even as Twitter CEO Elon Musk has claimed advertisers are returning to the platform. On Monday, the New York Times reported an internal company presentation shows ad revenue was down 59%, year-over-year, for the five weeks starting April 1.
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