Remember the prospect you clicked with so well? The one where the initial meeting sparked real excitement? Fast forward a few weeks and ... radio silence.

If this sounds familiar, you're not alone. In professional services, the journey from first contact to closed deal can feel like an eternity.

According to Databox, over 50 percent of B2B organizations report average sales cycles lasting between one and five months. That's a long time to keep a prospect engaged and interested, especially in a digital-first era where attention spans are measured in milliseconds. While the road may be long, there are plenty of ways to keep your potential clients engaged throughout the process. This post is intended to help you maintain momentum and stay at the forefront of your prospects' minds during those crucial decision-making months.