Is your event website helping you out, or holding you back? If you're not sure, you're in good company. Many event organizers aren't positive whether their websites are "converting" visitors into attendees, which marketing channels are attracting the right visitors, or how long people typically stay on their event page. But while the behavior of your website visitors is hard to predict, it can definitely be tracked. The best place to start? Google Analytics. The free platform allows you track who's visiting your event page, who's buying tickets, and how they're getting to your page  - if you know how