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The right way to build influencer marketing strategies
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Will Whitham Will Whitham
Michael Jaconi Michael Jaconi
Posted Oct 4, 2023 • 3 min read
The right way to build influencer marketing strategies
CMO Alliance CMO Alliance
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Michael Jaconi, CEO of mobile experiences platform Button, joins us on CMO Convo to share how CMOs need to approach influencer partnerships for maximum effectiveness. The first big step? Making sure your attribution is fit for purpose...

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