The article discusses lead generation strategies for B2B marketers, acknowledging the challenge posed by the abundance of emails in inboxes. It emphasizes the importance of identifying ideal customers, attracting them, and driving them to make a purchase. The key stages of lead generation involve collecting data on potential customers, nurturing leads through marketing automation, and creating a consistent pipeline of high-quality prospects.
The article then outlines five email marketing campaigns aimed at generating strong leads for B2B brands