Account based sales is focused on forming genuine customer relationships and gaining a deep understanding of all stakeholders. Fortunately, LinkedIn Sales Navigator provides valuable data for your sales teams to help target the right buyers, personalize outreach efforts, and keep track of your customers.That's why we are psyched to announce Groove's inclusion in the LinkedIn Sales Navigator Application Platform (SNAP) partner program. As our first venture, we're thrilled to introduce the Groove Omnibar, a powerful tool that displays Salesforce and LinkedIn Sales Navigator intel side-by-side. It equips your team with everything they need to know to communicate with confidence with their customers. Check out the video below to see how it works.