The Business of Events: Get to Know Your Attendees a Little Better | Cvent Blog
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John Hunter John Hunter
3 min read
The Business of Events: Get to Know Your Attendees a Little Better | Cvent Blog

In this new series, the Business of Events, we'll address the ways marketing professionals can not only improve the efficiency and effectiveness of their events but can also better demonstrate financial impact through the use of data and analytics gathered with event planning software and technology.

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