Ever wondered why email marketing continues to be a go-to strategy for businesses of all sizes? In today's digital age, where every penny of your marketing budget counts, email marketing stands out as a cost-effective and powerful tool to reach and engage your audience. iContact, a leader in providing easy and effective email marketing solutions for your small business, is here to guide you through the number of benefits that email marketing can offer your small business. From boosting your sales to fostering loyal customer relationships, let's dive into why email marketing should be a staple in your marketing toolkit.