Research shows that omnichannel consumers have higher expectations even as they engage their favorite brands in more complex ways. The Retail in 4 Dimensions study found that 63% think stock of well-known brands in-store is most important to their shopping experience and 42% are now shopping both online and in-store every week.

Retailers understand the modern consumer and their journey towards omnichannel proficiency continues according to the RIS News/Gartner 2018 Retail Technology Report. It states that 54% of retailers consider expanding omnichannel initiatives as a top technology-driven strategy over the next 18 months, with retail leaders nearly twice as likely to identify advanced analytics tools as top priorities.

Even results from KPMG's Top of Mind Survey found 60% of companies say most supply chains will be demand driven by 2020 and that 40% of retailers say increased sales is a top benefit of a demand-driven supply chains.

It's clear that forecasts are the foundation of every advanced analytical solution and accuracy is paramount.