You can have the best-written blog post, but without one key element, it runs the risk of falling flat and not being read or shared by a wide audience.

What's that one thing that can make a piece of content marketing shine?

An image.

There's no denying the power of the image-in fact, research shows that articles with an image once every 75-100 words get double a number of shares of articles with fewer images. But all photos are not created equal. Here's how to ensure that the images you use stand out and serve to increase eyeballs on your content.