2014 Holiday Data Alert - Cyber Monday's AOV Is King Despite Lower Conversion Rates
Posted Dec 4, 2014 3 min read
2014 Holiday Data Alert - Cyber Monday's AOV Is King Despite Lower Conversion Rates

This success of Cyber Monday this year wasn't a huge surprise to us at Sailthru as the revenue volume has seen solid, predictable growth year-over-year. What did surprise us, however, were the mechanics behind the sales.

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