Don't let great stays at your property go unnoticed. Hospitality marketing thrives on positive and memorable guest experiences. But it does no good for you or for other travelers, if your guests aren't compelled enough to leave any feedback – positive or otherwise. Short of bribing (an absolute no-no), the secret to encouraging reviews is to do so with tact. This will softly encourage positive reviews, and subtly drive your guests to do so willingly.